Attero organises RWA E-waste Collection Drive in Noida
Noida,
August 27, 2013: Attero, India’s largest electronic asset management
company launched another RWA E-waste Collection Drive and Awareness Program in Noida
on August 24, 2013. The two day e-waste collection drive took place at Kesar
Garden, Jalvayu Vihar and Sector 47 RWA residential societies in Sector 47,
Noida and at Yamaha Vihar in Sector 49, Noida. The e-waste collection event was
organized by Attero as part of the Clean E-India Initiative. This E-waste
Collection Drive aims to raise public awareness about the hazards of e-waste
and promote eco-friendly recycling.
Striving to work
towards curbing the growing e-waste stream for a better and safe environment,
Attero has been continuously, organising e-waste collection drives and
awareness programs in and around Delhi-NCR. The aim of organising the e-waste
collection drive is to create mass awareness and educate consumers at ground
level and provide them with an eco-friendly solution for disposing off their
old and broken electronics. With this e-waste collection drive, Attero targeted
over 5000 residents in these apartments. As part of the awareness program the
residents were informed about the hazards of e-waste and the need for responsible
disposal of electronics. Several collection boxes were placed in these
apartments where the residents were encouraged to drop off their old electronic
gadgets and appliances for environmentally responsible disposal. All the
e-waste collected from these drives is transported to Attero’s state of the art
recycling facility for environmentally safe and responsible recycling. Attero
has established a pan India reverse logistics network spread over 25 states,
with bulk collection facilities from over 500 cities to enable efficient
collection of e-waste from various locations across the country.
This e-waste
collection event was launched under the Clean E-India Initiative banner.
Besides organizing e-waste collection events in residential societies, Attero
also organizes these collection drives in corporate organizations, schools and
other institutions, as part of the Clean E-India Initiative. The Clean E-India
Initiative is the result of a partnership between the International Finance
Corporation (IFC), a World Bank entity, and Attero. The initiative aims to
raise awareness about e-waste and establish an effective take back model for
e-waste collection, by bringing together and working with all stakeholders
involved in the electronics supply chain. As more and more consumers
participate in these e-waste collection events it will bring in huge network
benefits as each new consumer joining the network brings incremental value to
all other consumers who are part of the network because more OEMs join in.
Attero has already tied up with over 21 of the top OEMs including Samsung,
Wipro, HCL and Voltas to ensure environment-friendly e-waste management.
A NASA recognized
technology innovator, Attero has been a pioneer in developing eco-friendly
technologies for managing e-waste more efficiently. Attero has already
developed a patent pending eco-friendly technique for recycling e-waste and
extracting valuable resources like precious and rare earth metals from e-waste.
Developed at Attero’s state of the art R&D lab, this technology enables
Attero to set up e-waste recycling facilities at a very low cost of $2 million,
with a viable minimum operating capacity of 2000 tonnes annually. Such e-waste
recycling setups offer a feasible solution for e-waste management, particularly
in emerging economies, where most of the world’s e-waste ends up. In
comparison, traditional smelting facilities, which extract metals from e-waste
and perform e-waste recycling as a secondary function, require $100 million to
set up and have a viable minimum operating capacity of 100,000 tonnes annually.
Currently, there are five organizations with such metal extraction facilities,
namely Umicore (Belgium), Norando (Canada), Aurubis (Germany), LS (Korea) and
Dowa (Japan). These facilities primarily cater to developing nations, leaving
out the world’s emerging economies, which is under more pressure from e-waste.
Attero’s e-waste recycling solution allows for a more eco-friendly, efficient
and viable solution for e-waste management, especially for emerging economies,
as opposed to establishing $100 million facilities. Powered by its patent
pending technology, Attero aims to establish distributed multiple low capex,
low capacity, non hazardous e-waste recycling facilities for managing e-waste
in an eco-friendly manner.