Tata Nano is India’s Most Trusted Automobile: Brand Trust Report
Hyderabad 18th February 2014. Taking the
automobile industry by storm, the upstart hatchback, Tata Nano, tops the
category by becoming India’s
Most Trusted Automobile, as revealed by The Brand Trust Report, India Study
2014. Tata Nano makes a notable rise of 50 ranks over last year increasing its
overall Trust Index as well and maintains its first rank in the category the
second year in a row. TRA, a Comniscient Group Company, is the publisher of The
Brand Trust Report, India Study – 2014 and lists 1200 brands from 284
categories.
N. Chandramouli, Chief
Executive Officer, TRA said, “In the Car- hatchback category, Tata Nano, and
among Sedans, Honda City, both continue their winning ranks of 2013. The latter
is followed by Mitsubishi Lancer a new entrant in the category and Maruti
Suzuki Swift Desire comes in third in the category. Further, among SUV/MUVs
Mahindra Scorpio replaces Tata Safari from last year, rising as the Most
Trusted brand.”
Of the twenty six brands
listed in the category, 10 brands belong to the Hatch-back category, 7 Sedans
and 9 belong to the SUV/ MUV category. Eleven of these brands are new entrants
having been listed for the first time in 2014. Of the long list, six auto
brands in BTR 2014 come from the stable of the Indian automobile behemoth, Tata
Motors.
The Brand Trust Report,
India Study, 2014 (ISBN:978-81-920823-6-3), the fourth in the series, is the
result of a primary research based on the proprietary 61-component Trust
Matrix. This year’s research was conducted among 2500 consumer-influencers
across 16 cities, and generated nearly 5 million datapoints and 20000 brands,
making it the most intensive study on Brand Trust across the globe.
