India Runway Week begins from 30th August 2013

India Runway Week begins from 30^th August 2013

New Delhi,Aug 20,2013: The younger the designer, the more hungry and ambitious they are to make it big in the fashion industry. Unfortunately a lot of customers prefer established and veteran designers over new talent, making it hard for new talent to break through. 

It is a well known fact that young designers are hungry for recognition, innovation and improvement. The Indian Federation for Fashion Development (IFFD) provides a platform for these designers and aims to discover new talent, giving them a chance to enter the fashion industry and present themselves to a great audience. India Runway week will have an opening on 29^th August and will go on till 1^st September 2013.

India Runway Week will be a new platform that showcases tomorrow’s designers today. Fresh designer talent will be hitting the runway to present their latest collections. India Runway Week will take place from the 30^th of August until the 31^st of August 2013 at Mapple Exotica, New Delhi. A must see show for fashion enthusiasts who don’t want to miss out on the fashion industry’s ‘ones to watch’.

IRW will feature around twenty four designers, these designers would be majorly young talent and a few established names as well. Some of the designers participating are Rajdeep Ranawat, Amit Talwar, Sagar Mehra, Deepa Arora, Rosy Ahluwalia, Swati Mehrotra, Akanksha Arora, Minakshi Shangle, Geetanjali Rawat, Digvijay Singh etc

The event will feature the best of traditional, contemporary, and collaborative fashion, textiles and accessories from communities around India. The IRW will not only showcase unique designs and products but will also present national and international delegates a range of cultural performances, tourism experiences and visual art. It also features a Fashion Fair Marketplace, direct purchasing links and networking opportunities for industry buyers, retailers and consumers.

IFFD Founder & Director Avinash Pathania about the event: “I am very eager to organize IRW as I know how difficult it must be for upcoming designers to find the right audience to showcase their designs for. IFFD is providing a profitable platform for them. This is a one of a kind event that brings together a diverse group of designers under one banner.”

Kiran Kheva, Co Founder and Director of IFFD, adds: “IRW is a very unique fashion event which is bringing a lot of designers from different reigns and backgrounds together. There are so many Indian designers out there that I did not even know existed, so I'm interested to showcase their work to the world. It's opening my eyes to new ideas, to see how designers have interpreted Indian culture into their designs. We finally get to celebrate their work during this special event!"

Referring to the development of the idea behind IFFD, the director duo says: “The idea to establish IFFD was to give these young people a chance to nurture their talents and encourage their growth by giving them a chance to make connections, find buyers and rediscover themselves as artists. We can easily connect with these designers because we are also young and try to make our voices heard. We can imagine how difficult it must be for these aspirants to find their foothold in a sector that is already filled with many amazing designers. Nonetheless, they shouldn't stop trying and neither will we.”Don’t underestimate these young designers, after all they are the veteran designers of the future!