The camera, priced at INR
44,990/–, boasts highly powerful elements such as a f2.8 constant aperture
28-300mm i.Zuiko digital lens with 10.7x zoom, high definition Electronic View
Finder, built in Wi-Fi and OM-D style
shooting, with all of this packed into an ultra-slim body, which has been the
epitome of excellence from Olympus.
The compact digital camera
market is currently degrowing across the world and yet, in such climes, models
with a large imaging sensor, bright lens, premium high image quality and
performance, and models with a high magnification which cover a wide range of
shooting conditions, remain global bestselling hits for Olympus .
Olympus has thus taken the bull by the horns and
introduced a compact camera which fulfills the dream of capturing professional
images.
This comes close on the heels of
the launch of their OM-D E-M1 which is touted to be a ‘DSLR killer’, says Mr.
Kenichiro Mori, Managing Director, Olympus Imaging India Pvt. Ltd., “We
have decided that any and every camera that we launch will change the way India looks at
imaging. The E-M1 is a camera that has been internationally accepted as the next
level of unmatched quality, and with the Stylus 1, we intend to bring to Indian
shores the satisfaction of professional photography in a compact body”,
continuing, “our faith in India’s growth potential has become even stronger
with the acceptance of our mirrorless flagship OM-D E-M1 which was launched
last month. We have witnessed a 10% half yearly growth from April to September,
2013. With the launch of the Stylus 1, we are expecting to exceed estimated growth
targets in 2 years.”
Since announcing the XZ-1 in
January 2011, Olympus has released the
STYLUS-XZ-2 and the STYLUS XZ-10 equipped with i.ZUIKO DIGITAL lenses that
feature excellent image quality and brightness to the telephoto end, resulted
in leading the high-performance model market. All-in-one cameras that support
various scenes with powerful zooms have also proved to be popular among
families for shooting vacations and children's events. However, up to now it
has been difficult to create a model with a powerful zoom lens that effectively
balanced the size, excellent image quality, and brightness at all focal
lengths. That is where the Stylus 1 disrupts the marketplace.
The STYLUS
1 is the flagship model of the STYLUS series, packing DSLR-level excellent
image quality, powerful magnification, superior functions, and a wide shooting
range into a compact body for an authentic shooting experience that anyone can
easily enjoy - from beginners to advanced users.
1.
An optical
10.7x (28-300mm - 35mm equivalent ), constant
aperture
f2.8 i.ZUIKO DIGITAL zoom lens packed into a compact, slim body.
2.
Equipped with a built-in large-size,
high-image quality, high-resolution EVF for
checking versatile shooting conditions.
3.
Shooting style of enhanced
operability and stability inherited from OM-D, and
a premium compact, slim design
4.
Full-featured controls and customization let users
focus on shooting
5.
Built-in Wi-Fi - 35mm
equivalent for easy image sharing and wireless shooting
Other features:
1.
iHS Technology
2.
PHOTO STORY
3.
Art Filters
4.
Digital Tele-converter
5.
Advanced iAUTO which automatically detects scene
settings
6.
High-sensitivity shooting at ISO 12800 which reduces
blurring and maintains excellent image quality
7.
Equipped with an ND filter for controlling exposure
in 3 steps, for beautifully defocused shots even in bright locations
8.
The Bulb function enables up to 30 minute of
shooting
9.
The Custom Self function offering customizable
options such as the number of shots, self timer time, and shooting interval
10.
Equipped with a tilting 3.0 type, 1.04 million dots
capacitive touch panel
11.
Zoom Framing Assist function helping users to
recapture subjects lost during telephoto shooting, by reducing to half the zoom
factor with the push of a single button so they can be found again
12.
Built-in flash
13.
i-Enhance mode is equipped on the STYLUS 1 for the
first time on any compact camera, enabling automatic detection of subjects and
optimal color and contrast reproduction
14.
Supported media: memory cards, (SD, SDHC, SDXC,
UHS-I compatible), Eye-Fi card.