Google declared Most
Trusted Internet Brand
fourth year in a row
Hyderabad,
26th February 2014: With a booming growth
in technology, media and connectivity, The Brand Trust Report, India Study,
2014 (BTR 2014) has declared Google as the Most Trusted Internet brand for the
fourth year in a row. Yahoo was a close second bridging the gap of 145 ranks in
the year 2013 to a 105 rank gap in the year 2014. TRA, a Comniscient Group
Company, is the publisher of BTR 2014 which lists 1200 brands from 284
categories this year.
YouTube
jumped 202 ranks to become the 3rd Most Trusted Internet brand. A fall of 194 ranks
leaves Facebook 4th in the overall category from the previous year where it was
placed in 2nd place. Olx.in follows as India’s 5th Most Trusted Internet brand
with a marginal difference in BTI (Brand Trust Index) from the previous brand.
A
significant change has been noted in the number of brands represented in the
Internet category that have gone up from 25 in 2013 to 31 this year reflecting
the increase in the trust Internet based exchanges have begun to garner as a
whole as well as a distinct rise in the number of new applications and sites
this past year.
N.
Chandramouli, CEO, TRA, said, “This significant rise in the number of brands
listed can be attributed to the sheer number of new entrants in the market. In
addition to this the dependency on the internet and internet apps in daily use,
across demographics, could also be a contributing factor. Loyalty in context to
the online world is essential as all exchanges happen without any physical
interface, and as the dependency increases the trust also raises.”
“With
most of the new brands entering the Most Trusted list this year being
from Online Shopping or Internet Services, there will be no stopping
these brands from seeing accelerated growth over the next 12 months,”
Chandramouli added.
Category
wise, Naukri.com leads in Online Job portals, Nimbuzz as an Internet Tool,
Olx.in for the Online Shopping category, Facebook in Social Networking and
Whatsapp in Social Networking App.
The Brand Trust Report, India Study, 2014
(ISBN:978-81-920823-6-3), the fourth in the series, is the result of a primary
research based on the proprietary 61-component Trust Matrix. This year’s
research was conducted among 2500 consumer-influencers across 16 cities, and
generated nearly 5 million datapoints and 20000 brands, making it the most
intensive study on Brand Trust across the globe.